I want to confess to my blog readers, I’m not John Grisham, J.K.Rowling , Rick Riordan.I am a regular “Joe” like you scribbling some ideas on this blog, If you see any mistakes in my writing, please forgive me!!.In this blog I want to like give tips to my “For sale by Owners” clients.
I present you a real life example of 2 properties listed at the same time with in 1500 feet apart but one property listed by an agent and one is listed by owner of the property in affluent neighborhood in suburbs of Cincinnati. Both properties are in good condition, has similar comps.one home listed by the agent went to pending in 2 days and other home sitting on market. This scenario intrigued me to do some research on “What went wrong?” Remember I’m not defending Agent listed property or FSBO listing here, as neutral observer I am analyzing data/facts(with some assumptions).
During my research, II thought FSBO(For Sale by Owner) listing need improvement in these areas : 1.Social media marketing 2.Open House 3.Pricing strategy 4.Visibility.
Marketing(Social Media) - For the past ten years, Customers shopping behaviors changed due to online shopping. Customers are using brokerage website to browse real estate listings, Social media marketing plays major role to give your FSBO listing an edge compare to traditional marketing. Post your listing on Facebook, Craigslist and other social media platforms.
Open House- Social media can take your listing to wider audience but “open house” event is helpful in targeting your audience locally(Your neighborhood).Schedule your open house bi-weekly, post “open house” signs in major intersections of your neighborhood. During open house or after open house ask for feedback, this gives you an idea on listing price and your competition.
Pricing strategy - For any asset based transaction, price plays important role. To figure out a listing price for your property , Search active, pending and sold listing for past 1-2 months on brokerage websites and/or other real estate websites. Based on your search and research, list your property for that price.
Visibility- If you are using real estate websites to list your property make sure your contact number and commission(Buyer agent) is visible.You can also use our $500 MLS listing service to get other agents attention.
I love hearing from you about this article, Please share your feedback at Surya.Basava99@gmail.com.If you feel listing your property by yourself is too much of hassle and not worth your time,call me at 859-421-0716 or email me at firstname.lastname@example.org.
Author:Surya Basava Phone: 859-421-0716 Dated: December 22nd 2020 Views: 154 About Surya: I'm Surya Basava Realtor at plumtree realty. If you are looking for an agent who works for you , has...
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A word from Chris Russell, CEO of Plum Tree Realty:
"One of my greatest passions is to use our real estate business to help alleviate suffering in this world. So we take proceeds from Plum Tree to help orphans, feed the hungry, heal the sick and hurting, and to aid the homeless ... both in the States and abroad. We are not about "getting rich." We are about making a difference. So when you do business with Plum Tree Realty, you can know that a portion of your money is going toward helping those on this planet who are in need of help. Together we can make a difference!"
To help people realize their dreams in home ownership and real estate investing through the highest levels of broker services at the most affordable prices available.
Our Core Values:
Integrity in every relationship, decision, and transaction.
Truth in word and deed.
Hard work that keeps us ahead of the competition.
Sacrifice of our own interests for the gain of our clients.
Commitment to excellence in every task we perform.
Respect for all people.
Giving to those with whom we work.
Areas of Expertise:
Residential Real Estate Sales and Purchase
Commercial Real Estate Sales, Purchase and Leasing
Real Estate Investing (buying, selling, holding, rehabbing)
Property Management and Leasing
Putting it Together
Plum Tree Realty is a premier real estate marketing company focused on helping buyers and sellers get the highest level of real estate services. We help home owners, for instance, who have homes for sale in Mason, Ohio to price their homes in a competitive way since the market is growing in such a fast rate in that area. When a buyer is looking for West Chester, Ohio real estate for sale, we can guide them to the very best deals that are available, and we can give them expert advice as they make such a huge purchase. We cover all of the major real estate markets of the Greater Cincinnati including the following hot markets:
Cincinnati, OH Real Estate (homes for sale)
West Chester, OH Real Estate (homes for sale)
Madeira, OH Real Estate (homes for sale)
Monroe, OH Real Estate (homes for sale)
Indian Hill, OH Real Estate (homes for sale)
Hyde Park, OH Real Estate (homes for sale)
Blue Ash, OH Real Estate (homes for sale)
Lebanon, OH Real Estate (homes for sale)
Loveland, OH Real Estate (homes for sale)
Fairfield, OH Real Estate (homes for sale)
Hamilton, OH Real Estate (homes for sale)
Liberty Township, OH Real Estate (homes for sale)
Kenwood, OH Real Estate (homes for sale)
Mount Adams, OH Real Estate (homes for sale)
While some people search for homes according to the suburb names, others are very interested in the top school districts in the area such as homes for sale in Mason School District, homes for sale in the Lakota School District, homes for sale in the Wyoming school district, homes for sale in the Sycamore school district, homes for sale in the Monroe School District, and more. Our agents are highly-skilled in placing families in the best school districts in Cincinnati according to the desires of each family involved.
Of course, we also have great skill in helping buyers and investors find foreclosures, short sales, bank owned homes, and other great investment properties in the Greater Cincinnati Metro Area as well. Many of our agents are investors themselves, so they are great at helping other investors be the first one to the "golden egg."
We also have agents who specialize in helping families who are relocating to Cincinnati, Mason, West Chester, Blue Ash, Madeira, and any of the other regions in Southwest Ohio. It's great to have "feet on the ground" when you are looking to make such a move.
Plum Tree Realty has also become quite a favorite company for those who like to try to sell their home as a For Sale By Owner in Cincinnati as well. The reason for this is that we offer a $500 flat-fee listing to home owners who would like to sell as a FSBO, but they would also like to have a presence on the Cincinnati MLS search for homes for sale. Most FSBOs miss that exposure, but for just $500, we can help them get listed on the Cincinnati MLS and find buyers at the speed of ... the internet!
While most brokerages feel they have the best agents in Cincinnati, we truly believe that we are at the top. Many larger companies like Sibcy Cline, Remax (RE/MAX), Coldwell Banker West Shell, Comey & Shepherd, and others are at a size that makes it difficult for them to react to the markets and changing times at a great speed. Since Plum Tree is smaller, we are able to respond to market conditions rapidly and efficiently which gives us a disting market advantage. Remember: "It's not the big who eat the small; it's the FAST who eat the SLOW!"
When listing your home during the holiday season, its important to be
"We have purchased 2 homes with Plum Tree Realty. We initially found Chris Russell prior to having even visited Cincinnati. He sent us many MLS's and we found our home while on our pre-move vacation in Japan. I probably looked at 15 or 20 houses with Chris on a few occasions. He coordinated the viewings well. He knew about the neighborhoods and which ones were being updated and selling for more. He gave me space to form my own opinion about the house, but if I specifically asked, he would lend his expertise. As first-time home buyers, we were very uneasy about the process. We would ask a ton of questions just to truly understand. Chris was very patient with that. He helped us through the negotiation process and helped explain the titling process when it overlapped with the deal. We closed in record time! We found the house and negotiated the deal within a week of moving to the area and were moving in 5 weeks later. When we went to buy our first rental property, I reached out to Chris and he referred me to one of his realtors who took great care of us. I don't doubt that the rest of the Plum Tree team has just as much integrity and professionalism as Chris and Mike."