Be The Neighborhood Expert Plant Yourself And Farm
Be The Neighborhood Expert Plant Yourself And Farm
By Chris M Johnson - Realtor Lexington, KY www.yourpropertyman.com
“Be the neighborhood Real Estate know it all!” I was once told this by a Real Estate Coach. My initial impression of this statement was that nobody likes a know it all! However, when it comes to branding yourself as the neighborhood specialist, you need to know it all! Granted, you don’t want to come across as condescending, but make sure you know your facts!
Yes, When farming a neighborhood be sure you have your facts straight such as recent sales data, whats on the market, average days on the market, list to sale price etc and trends. When people hire a realtor they depend on your input and let’s face there is a lot riding on what you say. Knowing your facts is the beginning of establishing a solid working relationship with your clients throughout the buying and selling process.
In order to set yourself up as the neighborhood Real Estate specialist not only do you need to know your facts, but people have to know who you are. How can you establish a presence in the zip code of your choosing? In my opinion, nothing beats good old fashioned sweat equity! Boots to the ground and knuckles to the door. People have to see your face and see it often. Some realtors will walk a neighborhood and leave a few door hangers and never come back again. This approach is lazy. I knock on every door with the objective of having a face to face conversation. I try to knock when people are at home in the late evenings and weekends and I keep it brief. 15-30 seconds and I am done unless someone wants to talk some more. “Hello, my name is… and I live close by. I am a realtor with… Who do you know that may be looking to buy or sell a house within the next year? (Yes I say a year because this lets them know that you are not in it for a quick fix) If I get the “nobody that I can think of" response” Then I leave a card and tell them that I will see them soon because I am in the neighborhood often. That’s it, 15-30 seconds, you are done and you have left an impression. Then when they see you back in a few months they know you are a serious realtor!
Another way to establish a neighborhood presence is to follow up door knocking with mailers such as postcards from past sales, open houses etc. Make sure that your mugshot is on it as they will continue seeing your face with the name. Keep sowing seeds!
In summary, the key to being the neighborhood “know it all” and successfully picking up listings and clients is to; know your facts, keep sowing seeds, plant yourself and cultivate the territory. A successful farmer or gardener just doesn’t plant the seed but they water it, fertilize it, pull the weeds etc. It is only after all this hard work that they can reap the fruitage. This is why we call it farming.
Author:Chris Johnson Phone: 859-382-9398 Dated: December 3rd 2019 Views: 242 About Chris: With over 3000 realtors (yes I said 3000!) in the Lexington Bluegrass Market Area, what makes me dif...
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A word from Chris Russell, CEO of Plum Tree Realty:
"One of my greatest passions is to use our real estate business to help alleviate suffering in this world. So we take proceeds from Plum Tree to help orphans, feed the hungry, heal the sick and hurting, and to aid the homeless ... both in the States and abroad. We are not about "getting rich." We are about making a difference. So when you do business with Plum Tree Realty, you can know that a portion of your money is going toward helping those on this planet who are in need of help. Together we can make a difference!"
To help people realize their dreams in home ownership and real estate investing through the highest levels of broker services at the most affordable prices available.
Our Core Values:
Integrity in every relationship, decision, and transaction.
Truth in word and deed.
Hard work that keeps us ahead of the competition.
Sacrifice of our own interests for the gain of our clients.
Commitment to excellence in every task we perform.
Respect for all people.
Giving to those with whom we work.
Areas of Expertise:
Residential Real Estate Sales and Purchase
Commercial Real Estate Sales, Purchase and Leasing
Real Estate Investing (buying, selling, holding, rehabbing)
Property Management and Leasing
Putting it Together
Plum Tree Realty is a premier real estate marketing company focused on helping buyers and sellers get the highest level of real estate services. We help home owners, for instance, who have homes for sale in Mason, Ohio to price their homes in a competitive way since the market is growing in such a fast rate in that area. When a buyer is looking for West Chester, Ohio real estate for sale, we can guide them to the very best deals that are available, and we can give them expert advice as they make such a huge purchase. We cover all of the major real estate markets of the Greater Cincinnati including the following hot markets:
Cincinnati, OH Real Estate (homes for sale)
West Chester, OH Real Estate (homes for sale)
Madeira, OH Real Estate (homes for sale)
Monroe, OH Real Estate (homes for sale)
Indian Hill, OH Real Estate (homes for sale)
Hyde Park, OH Real Estate (homes for sale)
Blue Ash, OH Real Estate (homes for sale)
Lebanon, OH Real Estate (homes for sale)
Loveland, OH Real Estate (homes for sale)
Fairfield, OH Real Estate (homes for sale)
Hamilton, OH Real Estate (homes for sale)
Liberty Township, OH Real Estate (homes for sale)
Kenwood, OH Real Estate (homes for sale)
Mount Adams, OH Real Estate (homes for sale)
While some people search for homes according to the suburb names, others are very interested in the top school districts in the area such as homes for sale in Mason School District, homes for sale in the Lakota School District, homes for sale in the Wyoming school district, homes for sale in the Sycamore school district, homes for sale in the Monroe School District, and more. Our agents are highly-skilled in placing families in the best school districts in Cincinnati according to the desires of each family involved.
Of course, we also have great skill in helping buyers and investors find foreclosures, short sales, bank owned homes, and other great investment properties in the Greater Cincinnati Metro Area as well. Many of our agents are investors themselves, so they are great at helping other investors be the first one to the "golden egg."
We also have agents who specialize in helping families who are relocating to Cincinnati, Mason, West Chester, Blue Ash, Madeira, and any of the other regions in Southwest Ohio. It's great to have "feet on the ground" when you are looking to make such a move.
Plum Tree Realty has also become quite a favorite company for those who like to try to sell their home as a For Sale By Owner in Cincinnati as well. The reason for this is that we offer a $500 flat-fee listing to home owners who would like to sell as a FSBO, but they would also like to have a presence on the Cincinnati MLS search for homes for sale. Most FSBOs miss that exposure, but for just $500, we can help them get listed on the Cincinnati MLS and find buyers at the speed of ... the internet!
While most brokerages feel they have the best agents in Cincinnati, we truly believe that we are at the top. Many larger companies like Sibcy Cline, Remax (RE/MAX), Coldwell Banker West Shell, Comey & Shepherd, and others are at a size that makes it difficult for them to react to the markets and changing times at a great speed. Since Plum Tree is smaller, we are able to respond to market conditions rapidly and efficiently which gives us a disting market advantage. Remember: "It's not the big who eat the small; it's the FAST who eat the SLOW!"
"We have purchased 2 homes with Plum Tree Realty. We initially found Chris Russell prior to having even visited Cincinnati. He sent us many MLS's and we found our home while on our pre-move vacation in Japan. I probably looked at 15 or 20 houses with Chris on a few occasions. He coordinated the viewings well. He knew about the neighborhoods and which ones were being updated and selling for more. He gave me space to form my own opinion about the house, but if I specifically asked, he would lend his expertise. As first-time home buyers, we were very uneasy about the process. We would ask a ton of questions just to truly understand. Chris was very patient with that. He helped us through the negotiation process and helped explain the titling process when it overlapped with the deal. We closed in record time! We found the house and negotiated the deal within a week of moving to the area and were moving in 5 weeks later. When we went to buy our first rental property, I reached out to Chris and he referred me to one of his realtors who took great care of us. I don't doubt that the rest of the Plum Tree team has just as much integrity and professionalism as Chris and Mike."